Factors Affecting Consumers’ Impulsive Purchasing Behavior in Circle K Convenience Stores in Hanoi, Vietnam

Impulsive purchasing behavior has been observed as one of the important studies conducted by marketers and researchers, as impulse buying has become a prevalent phenomenon in every retail format. The study was conducted to assess factors affecting consumers’ impulsive purchasing behavior in Circle K convenience stores in Hanoi, Vietnam. After reviewing a group of previous studies, the authors indicated 05 factors that affected consumers' impulsive purchasing behavior including impulsiveness, instant gratification, visual appeal, promotions and money availability. The study had selected 05 experts in the field of economics to conduct the expert interview. Moreover, the research team had also handed out the questionnaire and received 310 observations. Specifically, Impulsiveness had the strongest influence on the impulsive purchasing behavior of Circle K’s consumers in Hanoi. Keywords: factors, Impulsive purchasing behavior, Circle K convenience stores DOI: 10.7176/JESD/14-8-03 Publication date: April 30th 2023

Level of Determinants Impact on Buyer’s Purchasing Intention in Motor Liability Insurance: Case of Vietnam

Motor liability insurance has been included in the compulsory insurance category that each vehicle owner of every type of motor vehicle must participate in in Vietnam. However, in fact, the participation in this type of insurance is not popular and not strictly managed. This paper presents an approach to modeling and analyzing the possible determinants that may affect the intention to buy motor liability insurance for motor vehicle owners in the North of Vietnam. The target audience of this study is motorcycle owners. Based on the theories of buying intention, buying behavior and the specific characteristics of this insurance, this study has proposed a model with 4 factors influencing intention to participate in the insurance: Attitudes towards risk and insurance, subjective standards, Insurance Perceptions, and Product Accessibility. Taken together, these factors model a consumer's tendency toward insurance intentions for motorbike owners. The results show that all of the above factors have influence on the intention of motorcycle owners to participate in insurance. Keywords: Motor liability insurance, Buying intention, Purchase decision DOI: 10.7176/EJBM/13-8-11 Publication date: April 30th 202

Some Theoretical and Practical Issues on the Impact of CSR on the Vietnam Textile and Garment Enterprises Operational Efficiency

The paper shows the impacts of corporate social responsibility (CSR) on the operational efficiency of Vietnamese textile enterprises by using primary data from qualitative analysis methods. The results show that corporate social responsibility has a great influence on the operational efficiency of textile enterprises in many ways. On that basis, the article proposes several recommendations for the Government of Vietnam as well as Vietnamese textile enterprises to well perform corporate social responsibilities. Keywords:Corporate social responsibility (CSR), operational efficiency, financial performance DOI: 10.7176/EJBM/12-15-04 Publication date:May 31st 202

Measuring banking efficiency in Vietnam: parametric and non-parametric methods

The article aims to evaluate the business efficiency of commercial banks in Vietnam using both parametric and non-parametric approaches. In this study, the Stochastic Frontier Analysis (SFA), which belongs to a parametric method, and Data Envelopment Analysis (DEA), a non-parametric approach, are applied to a sample of 30 joint stock commercial banks in Vietnam in the period of 2011–2015. Applying Tobit regression model, the impact of bank size, bank age, and the ownership feature on the efficiency of bank service industry in Vietnam is also investigated. The analysis results show that in general, the Vietnamese banking efficiency is improving during the selected period regardless of techniques used. However, there is small level of similarity in efficiency rankings identified from the SFA and DEA models. In terms of efficiency determinants, the results show that all three variables of size, age, and state ownership have a positive impact on bank efficiency